Riyadh, February 2024 – JAX District was revealed as the source of the captivating teasing campaign that has transformed the streets of Riyadh into a gallery of murals and billboards featuring the phrases “I am Arts,” and “I am Inspiration,” along with a familiar warehouse emblem. Complementing this campaign, a truck dispensing free Karak, embellished with the same slogan, has been navigating the city’s hotspots.
The uplifting message of celebrating everyone’s inner artist and seeking inspiration brings life to the core mission of JAX: Diriyah’s Home of Creativity.
From its origins as a manufacturing site in 1975, JAX District now stands as a testament to transformation – an industrial heritage site reborn as a flourishing epicenter of artistic endeavors and cultural dynamism.
With over 100 warehouses, including SAMOCA– the first Contemporary Art Museum in Saudi Arabia– JAX District brings a global ecosystem of art and culture to one address. Acclaimed artists, galleries, production and creative agencies call it home. JAX is also host to some of Saudi’s most anticipated exhibitions and events like Noor Riyadh, MDLBEAST XP Music Conference, and Diriyah Contemporary Arts Biennale, further cementing its position as a destination for premium art and creativity.
From the SAMOCA’s newest exhibition titled “In the Night,” opening on February 15th, to the Diriyah Contemporary Art Biennale’s return from February 20th to May 24th—whether you’re looking for arts and inspiration, or simply seeking a culture-filled hangout spot to grab a coffee with friends, JAX District is the place to be.
Discover JAX District map: https://map.jaxdistrict.com/ar/
ABOUT JAX:
Home of Creativity, JAX District is an industrial heritage site in Diriyah. The site is in constant expansion with over 100 renovated warehouses and many developments, including the first Contemporary Art museum in Saudi Arabia SAMOCA.
This urban hub now serves as a vibrant center for global and local art and cultural events, welcoming artists, creative enterprises, and the broader creative community.
The district’s transformation aligns with the Kingdom’s Vision 2030, promoting cultural and inclusive exchanges within an easily accessible environment. JAX District is a modern-day pioneer of the Kingdom’s art and creative space, bringing a global ecosystem of art and culture home to one iconic address.
Acclaimed Saudi artists have made JAX District their permanent address. Prestigious galleries, leading media, and creative agencies have also established their presence within the burgeoning district.
JAX also is the host of some of Saudi’s most groundbreaking exhibitions and events, most notably the Contemporary Arts Biennale by the Diriyah Biennale Foundation, MDLBEAST XP Music Futures, and Noor Riyadh, further cementing its position as a global destination for premium art and creativity.
